C & C - Public Relations (PR) Tourism

The competition in public relations pr tourism is becoming harder. This holds true for tour operators as well as for destinations. The world public relations tourism is booming, but destinations have to compete to get a slice of the cake. In the foreseeable future European destinations will lose some of their attraction because of the strong Euro, while booming countries in the Far East are getting more popular especially with business travelers.

Efficient and well planned marketing activities can help to position a destination in the worldwide market and present its unique selling points to clients and travel industries. Apart from online and offline advertisements public relations play an important role in this. On press trips journalists get a first hand impression of a destination. Press releases help to raise the interest for a city a region or a country, press conferences give marketing organizations a platform to present their region to the relevant media. Because the best marketing campaign is worth nothing without good media coverage.

C&C Contact & Creation GmbH Paul-Ehrlich-Straße 27 60596 Frankfurt am Main
Telefon Fax E-Mail	++49 / 69 / 96 36 68 - 0 ++49 / 69 / 96 36 68 - 22 team@cc-pr.com d.hohn@cc-pr.com