C & C - Press Work Tourism

Press Work in the Tourism sector specializes in the targeted media communication of travel and hospitality brands. The industry's major sectors are hotels and lodging establishments, restaurants, tourist attractions and destinations, tour operators as well as transportation services.

By means of arousing journalists’ interest in certain tourist products, providing them with interesting and unusual story angles and topics, positive travel articles can be launched in target group media. These articles directly reach the targeted consumers and stimulate their desire of travelling.

Press Work Tourism is a decisive part of the Public Relations business. Its significance is constantly growing, since information overflow increases the need for controlled communication and secured awareness for specific news. Press Work employs a defined set of instruments to create awareness, among them press releases, press conferences and briefings, interviews, media and industry co-operations and press trips. More recent tools are guerilla PR, online PR, blogs, podcasts and vodcasts.

C&C Contact & Creation GmbH Paul-Ehrlich-Straße 27 60596 Frankfurt am Main
Telefon Fax E-Mail	++49 / 69 / 96 36 68 - 0 ++49 / 69 / 96 36 68 - 22 team@cc-pr.com